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25 November, 23:24

A fast-food chain, Bob's Bigger Burgers, has just launched a campaign to market its new pound-and-a-half burger against its competitor, Lou's Burgers, who previously sold the biggest burger at a pound and a quarter. Bob's Bigger Burgers' strategic move against Lou's Burgers is a:

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  1. 25 November, 23:45
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    Answer: Competitive action.

    Explanation:

    A competitive action is an action taken by a business to gain a competitive advantage over other business offering similar product to theirs. Bob's Bigger Burgers has taken a competitive action by increasing the size of their burgers to be larger than that of Lou's Burgers their competitors.
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