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1 September, 18:35

Mountaintop golf course is planning for the coming season. Investors would like to earn a 12% return on the company's $45 million of assets. The company primarily incurs fixed costs to groom the greens and fairways. Fixed costs are projected to be $20,000,000 for the golfing season. About 400,000 golfers are expected each year. Variable costs are about $15 per golfer. Mountaintop golf course has a favorable reputation in the area and therefore, has some control over the price of a round of golf. Using a

costminus-plus

Approach, what price should Mountaintop charge for a round of golf?

A.$51.50

B.$78.50

C. $ 0.21

D. $71.00

+3
Answers (1)
  1. 1 September, 18:39
    0
    The correct option is B

    Explanation:

    The return on assets would be:

    Return on assets (ROA) = Assets * Return

    = $45,000,000 * 12%

    = $5,400,000

    Return per customer = ROA / Number of golfers

    = $5,400,000 / 400,000

    = $13.50

    Fixed Cost per Customer = Fixed Cost / Number of golfers

    = $20,000,000 / 400,000

    = $50

    Cost to be charged per customer = Profit + Fixed Cost + Variable Cost

    = $13.50 + $50 + $15

    = $78.50
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