You have been asked to analyze the Value Net of the craft brewing and distilling industries in your state, and you have observed close relationships between those artisanal industries and local hospitality businesses (such as restaurants and lodging facilities) in the region under study. Those local hospitality businesses can be said to be

Those local hospitality businesses can be said to be Cooperators.

Explanation:

Co-operation: Cooperation is an art, which is not so easy to be mastered. The primary purpose of the cooperation is to gain mutual benefit. Yet because not everyone can understand the true sense of forming alliances (even if some do understand), it is difficult for them to create or manage those alliances because there are several factors which affect the relationships between associates. So, to have healthy and strong cooperation there is a need to get a grasp over those influencing factors.

Now there are reasons to believe that what the analysis implies (that there is a close relationship between these 2 industries) is true. Although how? let's get into those reasons.

Both industries come in the same domain that is of consumption. Both can do their business separately without cooperating. But still, if they do cooperate they can get more than they do get separately.

An example to have a close look on the relationship: Consumer A has to go to 2 different places to get these 2 different services or products, consumer B just go to the one place and get all the service as well as get the product if he desires. So, Which one would be more satisfied? Consumer B for sure.