The consumer decision process begins with a comparison of available alternatives. true or false

False.

Explanation:

The consumer decision process can be defined as a model that represents the steps that the consumer goes through before, during and after making a purchase.

The beginning of the purchase decision process comes about because of a need that the consumer finds and then seeks a product or service that satisfies that need. The second stage is the search for information about past experiences with a certain product or the search for information from external sources. The third step then is to evaluate the alternatives available on the market.

So this statement is false.