Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about certain products, the products will work well. Which of the following biases are the marketing firms trying to take advantage of?

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Business

29 January, 21:20

Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about certain products, the products will work well. Which of the following biases are the marketing firms trying to take advantage of?

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Samantha Jensen · Answer 1

Exposure Bias

Explanation:

Basically, exposure bias states that consumer are more likely to buy brands which have higher brand recognition than new companies with no name recognition.