Two fatal flaws can render a business model untenable from the beginning. These are:
A) failure to complete a business plan and failure to get funding
B) a complete misread of the customer and utterly unsound economics
C) failure to copy the industry leader's business plan and a complete misread of the customer
D) failure to complete a business plan and overemphasizing the importance of feasibility analysis
E) overemphasizing the importance of feasibility analysis and utterly unsound economics
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