Sarah and some friends were eating at a local taco restaurant last week. All of Sarah's friends put Sriracha on their tacos and raved about how great it tasted. The next time Sarah went to the grocery store, she purchased a bottle of Sriracha. Sarah's buying decision was influenced by:

Question

Remington Marshall

Business

19 November, 10:24

Sarah and some friends were eating at a local taco restaurant last week. All of Sarah's friends put Sriracha on their tacos and raved about how great it tasted. The next time Sarah went to the grocery store, she purchased a bottle of Sriracha. Sarah's buying decision was influenced by:

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Answers (1)

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Donna Chavez · Answer 1

Answer: Social influences

Explanation:

Social influences are the factors that impact the behavior, thinking and personality of a person in intentional or unintentional manner. There are different type of influence such as changed behavior in terms of response because of pressure known as conformity.

Compliance is another factor that can effect the behavior by following other through explicit requests. Obedience is the factor in which person follows the command made by other.

According to the situation in question, Sarah got influenced through her friend for tasting the Sriracha and thus she bought it. Social factors in form of her friend are impacting her behavior because they rambled about Sriracha.