Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million target impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue. Assuming that only one ad appeared in a given episode of a program or an issue of the magazine, calculate the gross impressions for this plan.
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Home » Business » Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million target impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue.