Sales of an evening dress at a department store rose sharply after it was endorsed by a celebrity, but demand for the dress diminished soon afterwards. Which type of fashion life cycle is this?

a. classic

b. recursive cycle

c. fad

d. extended fad

Answer: c. fad

A fad can be described as a clearly identifiable demand for a style, activity or an interest which is extremely popular for a short-period of time.

It is usually followed only by a group of people.

The demand for this style, activity or interest is high for a very short period of time. During this period, the demand and sales of the product rises significantly.

However, the interest in the product wears out after a short period of time and demand for the product diminishes considerably.