When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important element of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?

A. production

B. selling

C. marketing concept

D. customer relationship management

Question

Rhett Montes

Business

19 April, 04:20

When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important element of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?

A. production

B. selling

C. marketing concept

D. customer relationship management

+3

Answers (1)

Know the Answer?

Tamara Gamble · Answer 1

B. Selling

Explanation:

Selling involves all activities both personal and impersonal, aimed at finding buyer for a particular product or service. It is also an act of targeting, informing and persuading buyers to buy a product or service.

One of the main purpose of selling is to make profit. For an individual to make profit through sales, he/she must be aggressive in terms of advertising the products either through local papers or coupons and must also employ other sales strategies in order to get consumers to buy the products.

Other purpose of selling is to address the customer's area of needs by making the products suitable to their needs available and also maintain good customer relationship afterwards.