Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market. What strategy are they following?
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Home » Business » Abercrombie and Fitch has decided to capitalize on their brand equity and start marketing new products like back packs, shoes and even dog accessories. They hope all this extra exposure will capture even more of the teenage/college market.