New balance has many offerings. it makes the minimus line of shoes with a vibram outsole and revlite cushioning for those who want to "feel the trail." its 1260v2 shoe incorporates stabilicore technology to "deliver a plush, smooth, and stable ride." and its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing abzorb insole, and encap to promote a healthy gait." the strategy of appealing to different types of customers in this way is an example of
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