New balance has many offerings. it makes the minimus line of shoes with a vibram outsole and revlite cushioning for those who want to "feel the trail." its 1260v2 shoe incorporates stabilicore technology to "deliver a plush, smooth, and stable ride." and its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing abzorb insole, and encap to promote a healthy gait." the strategy of appealing to different types of customers in this way is an example of

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Natalia Chen

Business

16 January, 12:59

New balance has many offerings. it makes the minimus line of shoes with a vibram outsole and revlite cushioning for those who want to "feel the trail." its 1260v2 shoe incorporates stabilicore technology to "deliver a plush, smooth, and stable ride." and its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing abzorb insole, and encap to promote a healthy gait." the strategy of appealing to different types of customers in this way is an example of

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Jaeden Frye · Answer 1

The strategy of appealing to different types of customers in this way is an example of product definition.

The product definition includes product concept, design requirements and specifications, features, target market.

First the company must understand the customer needs and then it should convert this understanding into technical requirements for a new product.