A prescription drug advertisement uses a famous surgeon to tell the audience that this drug saves lives. What propaganda technique is being employed in this advertisement?

a. transfer

b. bandwagon

c. glittering generalities

d. testimonial

Question

Hensley

Business

28 July, 08:41

A prescription drug advertisement uses a famous surgeon to tell the audience that this drug saves lives. What propaganda technique is being employed in this advertisement?

a. transfer

b. bandwagon

c. glittering generalities

d. testimonial

+2

Answers (1)

Know the Answer?

Joanna Sherman · Answer 1

The correct answer would be D. It is a testimonial when a person with a good track record and an expert on the field is used to say something good about the product and entice potential buyers of the efficacies of the product. It is an effective technique in advertising that most of the companies use celebrities to endorse the products for them. Celebrities or experts testify by way of written or spoken advertisements to extoll and praise the product for increase sales.

A prescription drug advertisement uses a famous surgeon to tell the audience that this drug saves lives. What propaganda technique is being employed in this advertisement?a. transferb. bandwagonc. glittering generalitiesd. testimonial

A prescription drug advertisement uses a famous surgeon to tell the audience that this drug saves lives. What propaganda technique is being employed in this advertisement?

a. transfer

b. bandwagon

c. glittering generalities

d. testimonial