Advantage Airlines has instituted a loyalty rewards program that rewards customers with free Wi-Fi, seat upgrades, and free miles for their continued patronage. What relationship tool is Advantage Airlines using? A. Customer-perceived valueB. Mass-media marketingC. Consumer-generated marketingD. Frequency marketing programE. Club marketing program

D. Frequency marketing program

Explanation:

Frequency Marketing is a marketing strategy used to attract and maintain long-term consumers. Frequency marketing covers activities such as daily interval ads, offering loyal consumers discounts, planning events.

As the term indicates, to keep their clients, this form of marketing plan needs to be conducted out at regular intervals. Frequent marketing is a great instrument for ensuring consumer preservation.

This is an established fact that an existing customer provides a business with more profits than a prospective customer, i. e. the sum of money and income generated by an existing customer is more than that generated by a potential customer.