The planning process begins with two attributes: a mission statement and a vision statement. What questions are answered with each of these

The mission statement answered the questions on what is our reason for being? while the Vision part answered question such as what do we want to become?

Mission Statement

- Who are we?

- What do we do?

- Who do we serve?

- Which value are we offering?

Vision Statement

- Where are we going?

- What do we want to become?

Explanation:

Mission Statement

In a mission statement the mission of the company is outlined and the following questions are answered:

- Who are we? The mission statement must clearly state the personality of the company

- What do we do? The mission statement must spell out the activities of the company

- Who do we serve? The mission statement has to lay out the customers and market of the company

- Which value are we offering? The mission statement must state the value that the organisation is bringing to the market.

Vision Statement

The vision statement answers the questions on the direction of the company, which includes the following.

- Where are we going? The direction of the company should not be in doubt, that is why most vision statement contains phrases like 'to be'

- What do we want to become? The vision statement also uses phrases like 'to become' because it tries to answer the question of what the company want to become in the future.