A cable TV company redesigned jobs so that one employee interacts directly with customers, connects and disconnects their cable service, installs their special services and collects overdue accounts in an assigned area. They also decided to do away with scripted customer interaction manuals and allow each employee to determine how best to interact with each customer. Previously, each task was performed by a different person and the customer interacted only with someone at the head office.

This change is an example of:

a. increasing job enrichment by establishing client relationships

b. encouraging self-reinforcement

c. introducing job rotation

d. increasing job specialization

e. introducing job feedback

a. increasing job enrichment by establishing client relationships

Explanation:

The job enrichment is the technique for motivation which is given by the business organization with the view that the employee performs his best by giving him additional responsibilities so that the organization can achieve its targets in an efficient and effective manner.

The self - reinforcement is that technique for motivation in which the employee motivates himself so that he is able to work in the best manner.

The job rotation is that technique for motivation in which the employee assigned the two or more tasks in different rotations

Job specialization means that the person who has the interest will take that department. Example - marketing, finance, human resource

The job feedback is given by the employee regarding the salary package, working environment, benefits, etc

Hence, in the given situation the most appropriate option is a.