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5 August, 02:35

Marco is a marketing manager for Securities Services. He has been looking at a variety of factors, such as technological, sociocultural, and economic trends as well as competitive conditions. Marco is confident that these factors will impact Securities' future marketing success. What are his efforts an example of?

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  1. 5 August, 02:44
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    Answer: environmental scanning

    Explanation: In simple words, it refers to process under which the management gathers all the information about the external and internal environment of the organisation so that smooth functioning of the operations can be done.

    In the given case, Marco has been looking on the factors such as technological and social etc so that future operations c an be done effectively.

    Hence ewe can conclude that he is performing environmental functioning.
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