A company's promotions and messaging must be directly aligned with its

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Ashton Gillespie

Business

28 May, 10:58

A company's promotions and messaging must be directly aligned with its

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Camilla Best · Answer 1

A company's promotions and messaging must be directly aligned with its brand. The term brand promotion is used in marketing to denote a strategy used to increase customer loyalty, awareness of products, and sales.

The idea behind it is that when customers become aware of a brand, they are much more likely to give it a try and to buy product or service of this brand.