advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits yet most evaluation of advertising are in terms of the effects on attitudes

Question

Krystal

Business

14 September, 12:53

advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits yet most evaluation of advertising are in terms of the effects on attitudes

+3

Answers (1)

Know the Answer?

Selina Sherman · Answer 1

Advertising is one of the strategies that firm's employ to create brand visibility. Advertising is closely associated to sales as it is a part of promotion mix in marketing, hence the expenditure spent on advertising is usually a part of the sales and marketing budget of a firm.

Explanation:

Advertising is one of the strategies that firm's employ to create brand visibility. Advertising is closely associated to sales as it is a part of promotion mix in marketing, hence the expenditure spent on advertising is usually a part of the sales and marketing budget of a firm.