In its efforts to offer healthier options, Burger King hopes to attract mothers away from McDonald's and into Burger King. By providing the Satisfries, Burger King is reacting to which of the following environments?

A. The global environment

B. The political-social environment

C. The technological environment

D. The competitive environment

E. The legal environment

Question

Koen Roy

Business

9 August, 02:37

In its efforts to offer healthier options, Burger King hopes to attract mothers away from McDonald's and into Burger King. By providing the Satisfries, Burger King is reacting to which of the following environments?

A. The global environment

B. The political-social environment

C. The technological environment

D. The competitive environment

E. The legal environment

+2

Answers (1)

Know the Answer?

Luciano Walton · Answer 1

The correct answer is D. The competitive environment.

Explanation:

The competitive environment, also known as the market structure, is the dynamic system in which the company competes. The state of the system as a whole limits the flexibility of your business. Global economic conditions, for example, could increase raw material prices, forcing companies that supply their industry to charge more, raising their fixed costs. At the other end of the scale, local events, such as regional labor shortages or natural disasters also affect the competitive environment.