Which of the following is a process of combining traditional marketing activities with activities on social media? A. Promotion mix B. Multichannel promotion strategy C. Encoding D. Integrated marketing communications E. Mass communication

Answer: Multichannel promotional strategy.

Explanation:

The Multichannel promotional strategy is form of marketing which make use of any form of available channel to promote a product to consumers. In Multichannel promotional strategy the channel where the consumers are more active in is used to easily promote a product to them. It involves making use of both social media and regular method of advertisements.