Which of the following forecasting techniques develops forecasts based on the belief that organization members closest to the marketplace offer the best insights concerning short-term future sales?
a. Survey of buyer intentions
b. Delphi technique
c. Sales force composite technique
d. Exponential smoothing technique
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Home » Business » Which of the following forecasting techniques develops forecasts based on the belief that organization members closest to the marketplace offer the best insights concerning short-term future sales? a. Survey of buyer intentions b. Delphi technique c.