Evaluating an advertising campaign is the simplest part of the advertising process because the factors that determine the effectiveness of an ad are limited and clear.

a. True

b. False

It is false that evaluating an advertising campaign is the simplest part of the advertising process because the factors that determine the effectiveness of an ad are limited and clear.

Answer: Option B

Explanation:

To make a product famous that has been manufactured by a company, to make it reach to the consumers and to make them know about it, advertising is one of the most important elements. It focuses on the features, quality, prices etc of the product.

While evaluating the campaign of the advertisement, there are a lot many factors that are to be kept in mind by the company so that the consumers can know about the product.