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9 December, 02:11

After identifying various market segments that her company could pursue, Lisa evaluated each segmentâs attractiveness based on size, income, and accessibility. Lisa was involved in:

A) diversification.

B) market penetration estimation.

C) situation analysis.

D) target marketing.

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  1. 9 December, 02:18
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    D) target marketing.

    Explanation:

    Target marketing -

    It is the group of customers in the business service market, where the business aims for marketing resources and efforts.

    It is a type of subset of the total market for a service and goods.

    The main component of the target marketing is to evaluate the potential target.

    hence, from the information of the question, Lisa is involved in D) target marketing.
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