Estrada Corporation produced 300,000 watches that it sold for $35 each. The company determined that fixed manufacturing cost per unit was $14 per watch. The company reported a $2,700,000 gross margin on its income statement.

Determine the variable cost per unit, the total variable cost, the total contribution margin.

Variable cost per unit = $12

The total variable cost = $3,600,000

The total contribution margin = $6,900,000

Explanation:

Number of units produced = 300,000

Selling cost = $35

Revenue = 300,000 * $35

= $10,500,000

Fixed cost = $14 per unit

Total fixed cost = 300,000 * $14

= $4,200,000

Gross margin = $2,700,000

Gross margin is the difference between the Revenue earned and the total cost.

Total cost = $10,500,000 - $2,700,000

= $7,800,000

Total cost = Total Fixed cost + Total variable cost

Total variable cost = $7,800,000 - $4,200,000

= $3,600,000

Variable cost per unit is the ratio of the total variable cost to the number of units produced.

Variable cost per unit = $3,600,000/300000

= $12

Total contribution margin is the difference between the total revenue and the total variable cost.

Total contribution margin = Total revenue - Total variable cost

= $10,500,000 - $3,600,000

= $6,900,000