When a company produces a wide range of products for various customer groups, it is following a strategy. a. cost leadershipb. differentiationc. customer retentiond. market concentration e. share building

Answer: Differentiation

Explanation:

Differentiation in production or marketing is the process which involves a production company being able to create some products with distinct features from each other, each product having it's unique valuable features that makes it desirable to it's target market.

An example of product Differentiation is when a soft drink producing company, produces drinks with high sugar content for it's younger customers and drinks with low sugar content for it's older customers.