What are the three characteristics of people who spend the most on floral products

There are three types of people that are spending on floral products and those are customers that are buying via online, telephone or they are buying in store.

We can find people such as gift givers, event buyers, funeral home flowers or someone who is buying flowers for their home and more.

People who are spending the most on those products are usually corporate buyers or event buyers who are buying them via online services. There are also male gift givers who are more likely to spend more money on Valentines days and other events but they are considered as event buyers. Their characteristics:

Male gift giver - Usually educated, long term partner, they are more likely to buy roses and bigger arrangements. Corporate buyers - they are working in an office and they are usually buying gifts for more than one person, they have budget in mind, and they are also looking for bigger arrangements.