Ask Question
BusinessBusiness
20 April, 15:17

Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It filmed humorous videos of the actor that went viral online. Herbal Organics saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Herbal Organics use?

A. Product penetration

B. Market development

C. Diversification

D. Market penetration

E. Product development

+1
Answers (1)
  1. 20 April, 15:36
    0
    D. Market Penetration

    Explanation:

    Market penetration is one of the Growth strategies as defined by Ansoff. With the use of an actor and an ex NFL player for their advertisement, Herbal Organics was able to penetrate the market more, thereby increasing their sales as compared to the previous year. Market penetration involves funding ways to lure away customers from competitors towards you. Its aimed at increasing the available market share through increased efforts in getting customers or target markets.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It filmed ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
If your risk-aversion coefficient is A = 4.4 and you believe that the entire 1926-2015 period is representative of future expected performance, what fraction of your portfolio should be allocated to T-bills and what fraction to equity?
Answers (1)
What does george tell lennie to do if he gets in trouble at their new job site?
Answers (1)
When markets fail, public policy can a. do nothing to improve the situation. b. potentially remedy the problem and increase economic efficiency. c. in theory, remedy the problem, but in practice, public policy has proven to be ineffective?
Answers (1)
Carla Company's ledger shows the following balances on December 31, 2020. 7% Preferred Stock-$10 par value, outstanding 21,700 shares $ 217,000 Common Stock-$100 par value, outstanding 32,700 shares 3,270,000 Retained Earnings 630,000Assuming that
Answers (1)
Just before the outbreak of the Corona virus you bought a stock expected to pay a constant dividend (without growth) once every year for the foreseen future. Right after the outbreak you revalue the stock.
Answers (1)
New Questions in Business
Adamson Company manufactures four lines of garden tools. As a result of an activity analysis, the accounting department has identified eight activity cost pools.
Answers (1)
Compute the 2019 Federal income tax liability and the marginal and effective tax rates in each of the following independent cases. Click here to access the 2019 tax rate schedule. If required, round the tax liability the nearest dollar.
Answers (1)
For a portfolio of 40 randomly selected stocks, which of the following is most likely to be true? a. The beta of the portfolio is less than the weighted average of the betas of the individual stocks. b.
Answers (1)
What publication can give you an idea of how administrative jobs are going to change in the future? A: Office Pro B: Occupational Outlook Handbook C: From 9 to 5 D: The Executary
Answers (1)
At a four-way stop, if two cars arrive at the intersection at the same time: A) the larger car has the right of way B) the vehicle on the right yields to the vehicle on the left C) the smaller car has the right of way D) the vehicle on the left
Answers (1)
Home » Business » Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It filmed humorous videos of the actor that went viral online.
Sign Up Forgot Password?