Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?

a. make the plan

b. make the goal

c. define objectives

d. control the direction

e. carry out the plan

Answer: The correct answer is "d. control the direction".

Explanation: Uber need to control the direction because:

a. make the plan - The plan has already been drawn up, is to withdraw from China and Singapore.

b. make the goal - The objective was not met because, despite having executed the plan, there are still losses.

c. define objectives - The objectives have already been defined and is to reduce losses.

d. control the direction - The executed plan is not fulfilling the objectives therefore it is necessary to control the direction of it.

e. carry out the plan - The plan has already been carried out, a year has passed and there are still losses.

The correct answer is letter "D": control the direction.

Explanation:

When companies need to correct plans that were implemented in the past that eventually did not work, the entities should control the direction of their strategies by coming up with a new plan after analyzing the results of the failed attempt. In such situations, corrective action must be taken over the irregularities (deviations) and future plans must be improved.