What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers?

Answer and Explanation:

The major impact by which the e commerce and the internet have changed the relationship between the customers and companies is that they have made customers an active participant in the marketing process. Earlier the companies promoted their products and services and the customers passively indulged in the process of marketing. But now there is a two way communication between the customers and the marketers in the e commerce format. The customers are not able to compare the prices and features of the products online but they also provide feedback to the companies and other customers about the products and services. The customer ratings and reviews are now an important proof of the reliability and quality of a product. The customers are now active participant in marketing process and they now have more say in the process. This has deepened the relationship which existed between customers and companies. The companies are therefore becoming more responsive to the needs and requirements of the customers E commerce and internet has increased the importance of the customers and have forced the companies to maintain good relationships with the customers.