16.

... is the second stage of the consumer decision-making process

whereby consumers search for information as to what, where and how

they can fulfil their needs.

Question

Peyton Nolan

Business

20 June, 19:33

16.

... is the second stage of the consumer decision-making process

whereby consumers search for information as to what, where and how

they can fulfil their needs.

+1

Answers (1)

Know the Answer?

Cloe Ponce · Answer 1

Answer: Information search

Explanation:

There are five stages in consumer decision making process they are need recognition, information search, evaluation of alternatives, purchase and post purchase behavior. In the second stage the consumer looks for internal and external information through search.

Through information search the consumer gets a clarity on the options that is available and how the products will satisfy their needs. Internal search is consumer's memory which is triggered on seeing the product. External sources are collected from public resources such as people, internet, books etc.

16.... is the second stage of the consumer decision-making processwhereby consumers search for information as to what, where and howthey can fulfil their needs.

16.

... is the second stage of the consumer decision-making process

whereby consumers search for information as to what, where and how

they can fulfil their needs.