When selecting a segmentation variable, several factors are considered:

A) Variable should relate to the customers' needs for, uses of or behavior toward the product

B) Variable must be measurable

C) Company resources and capabilities

D) Product type and variations in customer needs

E) All of the above.

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31 December, 00:52

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Mya Hahn · Answer 1

Mya Hahn 31 December, 01:21

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I think its D I could be wrong

When selecting a segmentation variable, several factors are considered:A) Variable should relate to the customers' needs for, uses of or behavior toward the productB) Variable must be measurableC) Company resources and capabilitiesD) Product type and variations in customer needsE) All of the above.