Quincy posted his company's new product announcement on the company website, mailed copies to press outlets, and emailed it to targeting customers and industry influencers. There was a short window where consumers would have a purchase discount, and Quincy included that information in the announcement. Which stage of the new product development process is Quincy in right now?

Question

Hugo Quinn

Business

11 April, 20:16

Quincy posted his company's new product announcement on the company website, mailed copies to press outlets, and emailed it to targeting customers and industry influencers. There was a short window where consumers would have a purchase discount, and Quincy included that information in the announcement. Which stage of the new product development process is Quincy in right now?

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Answers (1)

Know the Answer?

Kennedi Lowery · Answer 1

The correct answer is letter "A": the launch stage.

Explanation:

The New Product Development Process has six (6) stages which are: idea generation and screening; concept development; business analysis; technical implementation and research marketing testing; pricing; and, launch.

The launch stage involves the marketing strategies the company carries out to boost the number of sales. It also comprehends supply chain management, logistics, and finance.