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16 November, 16:40

Target markets can be selected by appealing to the entire market with one marketing mix

a. False

b. True

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Answers (1)
  1. 16 November, 16:43
    0
    The correct answer is b. True.

    Explanation:

    The objective of applying the marketing mix is to know the situation of the company and to develop a specific strategy for subsequent positioning. One way to start is by conducting a market study.

    As changing as the consumer, the marketing mix currently has an approach that rethinks questions about the market and the consumer such as:

    - What needs do my clients have?

    - What is the cost of satisfaction of our customers and what return will this satisfaction give me?

    - Which distribution channels are more convenient?

    - How and by what means do I communicate it?
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