The consumer buying process begins when: Select one: a. a manufacturer develops a new product. b. consumers begin to seek information about an upcoming purchase. c. merchants offer goods and services for sale. d. consumers recognize that they have unsatisfied needs. e. marketing research discovers a new, untapped market segment.

Question

Cameron Cochran

Business

8 October, 03:32

The consumer buying process begins when: Select one: a. a manufacturer develops a new product. b. consumers begin to seek information about an upcoming purchase. c. merchants offer goods and services for sale. d. consumers recognize that they have unsatisfied needs. e. marketing research discovers a new, untapped market segment.

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Answers (2)

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Emmalee Francis · Answer 1

consumers recognise that they have unsatisfied needs.

Explanation:

Consumer behavior can be defined as the process that consumers pass through when they carry out purchase of a particular good. It also involves the various factors that have an influence on their decision and usage.

The consumer buying process can be defined as the steps taken by a consumer in making a purchasing decision. The various steps include:

1) Recognition of one's needs and wants

2) Information search about the product to be purchased

3) Assesment of choices

4) Purchase of the product

5) Post-purchase evaluation of the product

Gordon Arroyo · Answer 2

Answer: consumers recognize that they have unsatisfied needs.

Explanation:

The consumer buying process begins when the consumer becomes aware of the fact that he/she has a need that is yet to be met. This first stage is the problem identification stage which is followed by the information gathering stage then before actual purchase is made.