Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as

Question

Rudy Patel

Business

22 May, 14:39

Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as

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Answers (1)

Know the Answer?

Gina Santos · Answer 1

lead generation.

Explanation:

Lead generation -

It refers to the process of generating the interest of consumers regarding any goods and services, is referred to as lead generation.

The method is useful in the field of marketing, as it increases the possibility of the consumers buying the product and hence, increases the sale, which in turn is profitable to the company.

The method of lead generation is the part of advertizing or publicizing the goods and services.

Hence, from the given scenario of the question,

The correct answer is lead generation.