Frank is the VP of Marketing, and his CEO has charged him with implementing a strategy that will grow the market. In order to grow the market Frank will likely have to break down the overall strategy of growing the market into smaller, simplified component strategies, such as increasing spending on advertising, and researching why his company's non-users do not purchase their product. True or False.

Question

Jada Foley

Business

12 January, 21:13

Frank is the VP of Marketing, and his CEO has charged him with implementing a strategy that will grow the market. In order to grow the market Frank will likely have to break down the overall strategy of growing the market into smaller, simplified component strategies, such as increasing spending on advertising, and researching why his company's non-users do not purchase their product. True or False.

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Ariel Potts · Answer 1

True

Explanation:

As with concern to Marketing, the purpose is to increase the market area for the product. In the given case Frank being VP of Marketing is asked by his CEO to grow the market, and to improve the marketing strategy with the same goal.

Here, for this the Frank has to breakdown the market into smaller, simplified component strategies.

Therefore the statement provided is True.