Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i. e. taste or use of the products without labels). Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products. This strong brand preference is characteristic of:

Question

Axel Ross

Business

4 September, 01:29

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i. e. taste or use of the products without labels). Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products. This strong brand preference is characteristic of:

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Answers (1)

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Trevin Austin · Answer 1

brand loyalty

Explanation:

Brand loyalty: The term "brand loyalty" is determined as the propensity of specific consumers to "continuously purchase" a particular brand's products over some other brand's products. However, a specific consumer's behavioral patterns are responsible for demonstrating that he or she will continue to purchase products from the same company that has been fostered a "trusting relationship".

In the question above, the given statement represents brand loyalty.