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17 January, 23:19

Is it possible for a company to initiate two products that target the same market that are not mutually exclusive?

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  1. 17 January, 23:30
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    It is possible but there should be some type of criteria that needs to be met. For example, the market should have room for both products and the other important thing to have in mind is that the company must have sufficient resources in order to produce both products simultaneously.
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