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8 December, 08:20

In deciding on the firm's distribution strategy in the United Kingdom, Arlene Smith of Wendell Products found that the country's retail sector was very concentrated. When the retail sector is very concentrated

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  1. 8 December, 08:25
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    The correct answer is: it makes sense for a firm to deal directly with retailers, cutting out wholesalers.

    Explanation:

    The retail distributor, retail sale or retailer is the commercial company or self-employed person who sells products to the final consumer. They are the last link in the distribution channel, the one in contact with the market.

    Retail sales may alter, stop or boost the marketing and micro-marketing actions of manufacturers and wholesalers. They are able to influence the sales and final results of the items they sell.
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