When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.

O True O False

Question

Killian Horne

Business

8 July, 05:10

When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.

O True O False

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Answers (1)

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Faulkner · Answer 1

The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.

Explanation:

The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.

The 4Ps represent a traditional marketing blend, including price, product, promotion and place.

Define the firm's Single Sales Proposal (USP). Describe the brand target audience. Define in depth the element. Develop a product pricing plan. Recognise the market location of the product. Specify the advertising techniques you are using for the product.

When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.O True O False

When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.

O True O False