A startup company is currently selling each unit of its product for $10.00 less than its total costs per unit. If the startup has an opportunity to expand its customer base by 10% through a marketing campaign, should the company consider the campaign?

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Business

17 December, 02:16

A startup company is currently selling each unit of its product for $10.00 less than its total costs per unit. If the startup has an opportunity to expand its customer base by 10% through a marketing campaign, should the company consider the campaign?

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Kristen Clark · Answer 1

Yes, if the additional customer would lower the average cost enough to make the firm profitable.

Explanation:

As a start-up company, the initial cost is high due to more inclusion of fixed cost and number of units sold is lower resulting in the high average fixed cost per unit. However, when the market campaign is done, the sales units is expected to increase by 10% which will result in dilution of average fixed cost which may result in the company being come in profit situation.