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23 June, 15:21

when evaluating different alternatives for a Saturday night outing at fine restaurant, explain the difference between the universal set, the retrieval set, and the evoked set. From which set of alternatives will the consumer most likely choose the restaurant? Why

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  1. 23 June, 15:44
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    From the Universal Set of alternative the consumer is most likely choose the restaurant.

    Explanation:

    Evoked set refers to all the brands or stores that comes to a customers mind when he is thinking of making a purchase decision

    Universal set refers to all the possible choices of brands or store available to the customers.

    Retrieval Set refers to all the brand or store that a customer can recall at a particular moment of time.
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