General Mills conducted focus groups to collect and interpret data to gain insights into customer preferences and loyalty. Which best describes the process General Mills has used?

A. Determining the research design

B. Reporting research findings to managers

C. Customer insights

D. Analyzing and interpreting the data

E. Defining the research problem

The correct answer is (C)

Explanation:

It is very important to understand what consumers want and what they expect from a brand. In order to understand costumer's preferences and loyalty, various techniques are used from questionnaires to interview. General mills conducted focus groups and estimated the results to better understand customer's insight by asking various questions related to preferences, taste and expectations.