Every afternoon after class, Ruth buys a cold drink. She automatically either buys a Coca-Cola, a Minute Maid lemonade or a Faygo grape pop. She does not consider any other brand or type of soft drink because these three drinks make up her: A. evoked set B. decision criteria C. working model D. subliminal choices E. brand attribution list

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14 August, 08:19

Every afternoon after class, Ruth buys a cold drink. She automatically either buys a Coca-Cola, a Minute Maid lemonade or a Faygo grape pop. She does not consider any other brand or type of soft drink because these three drinks make up her: A. evoked set B. decision criteria C. working model D. subliminal choices E. brand attribution list

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Answers (1)

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Chanel Carney · Answer 1

The answer is A. evoked set

Explanation:

Evoked set is a set of brands that comes to a consumer's mind when he thinks of purchasing a product. The exact size of the evoked set may depend upon the importance of the purchase and how long the consumer wishes to spend on various choices in the evoked set.