The softbank telecommunications and internet corporation prides itself on being a forward-thinking, innovative company. To market its various products, Softbank coordinates many marketing tools such as sales promotions, digital marketing, advertising, public relations campaigns, and even some guerrilla marketing with its corporate and marketing strategic message. What impact does a coordinated message have on Softbank's target markets?

a. it reinforces the company's culture and marketing message across a variety of platforms and creates a more efficient and effective means to impact customers' perceptions and behavior.

b. it communicates messages across a variety of platforms and creates fractured marketing communication that impacts customers' perceptions and behavior.

c. it delivers a variety of messages across various platforms and creates confusion among its target market customers' perceptions and behavior.

Question

Chaya Bennett

Business

13 December, 14:57

The softbank telecommunications and internet corporation prides itself on being a forward-thinking, innovative company. To market its various products, Softbank coordinates many marketing tools such as sales promotions, digital marketing, advertising, public relations campaigns, and even some guerrilla marketing with its corporate and marketing strategic message. What impact does a coordinated message have on Softbank's target markets?

a. it reinforces the company's culture and marketing message across a variety of platforms and creates a more efficient and effective means to impact customers' perceptions and behavior.

b. it communicates messages across a variety of platforms and creates fractured marketing communication that impacts customers' perceptions and behavior.

c. it delivers a variety of messages across various platforms and creates confusion among its target market customers' perceptions and behavior.

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Answers (1)

Know the Answer?

Derick Guerra · Answer 1

(A). It reinforces the company's culture and marketing message across a variety of platforms and creates a more efficient and effective means to impact customers' perceptions and behavior.

Explanation:

Coordination ensures resources are fully utilized and wastages are reduced. As such, it leads to efficiency and effectiveness in an organization.

Coordination in marketing ensures a consistent message across all the organization's marketing platforms.

By coordinating its corporate and strategic message with its marketing tools, Softbank Telecommunications and Internet Corporation, focuses on achieving its goals and objectives, while also communicating its values and culture to its customers in various target markets.