The hotel chain Ritz-Carlton employs the phrase "Ladies and gentlemen taking care of ladies and gentlemen" to demonstrate its cultural commitment to take care of both employees and customers. Which tool is Ritz-Carlton using to express its corporate culture?

a. The company is expressing its key corporate value with a slogan.

b. The company is using a ceremonial demonstration of its values.

c. The company is conveying the value of its employees with a story.

d. The company is illustrating its heroes with strong company values.

The company is expressing its key corporate value with a slogan.

Explanation:

Option 1: This is the right answer. Slogan is the best possible and smart way to attract the customer and make the customer to understand about the organization ethics and what the customer can benefit out of the organization.

Option 2:

This is invalid because a company should more focus on employee than itself.

Option 3:

Employees are really important to the organization but customer bring business where employee and the organization gets benefited. So keep slogan based on customer is better than to appreciate only employees.

Option 4:

This is also invalid.