The number of buyers in B2B markets is Multiple Choice

controlled by government regulation.

roughly the same as the number of buyers in the consumer market.

relatively small compared to the consumer market.

much larger than the number in the consumer market.

Answer: Relatively small compared to the consumer market.

Explanation: Business to business markets refers to the market in which one business entity deals with other business entity. In such markets the exchange of those goods and services takes place which one business purchase from others for the purpose of reselling or for production process.

In business marketing the volume and amount of transactions taking place is higher than the consumer market but the number of buyers is relatively small, as the bulk purchase and sale takes place within a small customer base.