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20 November, 12:14

Firms use a differentiated targeting strategy because

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  1. 20 November, 12:40
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    When you use a differentiated targeting strategy you are able to target (reach) multiple audiences. This allows for a potential to have more and different customers. Using this strategy a company can have a diverse customer base and not have to worry about keeping their one customer base engaged and focus on the overall majority of their customers.
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