Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the actual value of the impression) :
+1
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Home » Business » Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid?